Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. A brand is a name, term, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
You can think of a branded website as your business's personal profile, with a combination of visuals, colors, and strong written copy that together create a cohesive picture of your brand's personality.
Branding provides a flexible way for you to define different aspects of your website's brand. Once branding properties are defined, your editors can easily customize everything in one centralized place, the Branding Editor.
A strong brand identity is necessary to build credibility, improve user experience, boost search engine optimization, and differentiate yourself from competitors by making your brand recognizable.
Brand preference goes hand in hand with brand loyalty. When faced with the decision, customers with brand preference will choose your brand every time. This kind of repeat business leads to customer loyalty and brand advocates, in turn helping you create a successful and sustainable business.
As you can probably tell by now, the main purpose of a website is to have the ability to express yourself however you want. Both businesses and individuals value this. It is why businesses use it to grow their brand and individuals use it to bring their personality to their own safe space online.
